Fear is not knowing. Anyway you twist it, anyway you test it. The fear of what could happen and what may happen sets even the bravest on edge. This is relevant because there are many skeptics out there who refuse to accept new information and are blind to statistics or important info right in front of them. They refuse this because ignorance is bliss, and being in the dark to them is safer than accepting that something is wrong. The fist rule of captivating an audience is making them feel safe. In the world we live in today the only way to do that is through mass media and flat out lies to make one feels safe when in truth, there may be much more to a story. So think about what it is you're denying, what you've made your mind up about, your bias may only hurt you in the end.
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